Improving Lead Generation & Conversions in 2019

Improving Lead Generation and Conversion in 2019

Nothing could be more devastating than having a website that is not converting the way it’s supposed to be converting.

Owners of online properties know just how much goes into the development of just one site, especially if it has content and all the bells and whistles. But bringing your business online is a necessity, not just something that’s fashionable or trendy.

If your business has zero online presence, still, you are going to struggle – big time. However, if you already have an online business and you are still struggling with converting your traffic, you have to start hacking your lead generation efforts. The map to the New World of better conversions starts right here.

  1. Check your offers

online offers

Normally, we position our content on websites so that the content coincides with the offer/s we are giving our traffic.

But often, webmasters forget that not all offers are appropriate or even interesting for readers. In the age of customer-centric digital marketing, haphazardly adding digital promotions throughout your website without a thought as to what the content is about is a big no-no.

For example, if a piece of content is about “caring for your lawns” and the offer is about hiring an accountant in California, there’s definitely something wrong with how you’re structuring your website.

SEOExplode states that another prime example of bad planning would be offering users random articles from your website or WordPress site but the articles/posts have nothing to do with what they’re reading at all.

Let’s say a user was reading about “DIY bike repair” and below that, there are random links for “cleaning your car,” and “taking care of your tires in winter.” The user experience in your website has to be personalized and there has to be a clear path delineated toward the offers. So from cold to warm, you have to be there every step of the way.

Call it hyper-personalization, but people expect websites to be well-organized and intelligent with how it features and offers content. If a website appears clunky and disorganized, what are the chances that the user will trust that website when offers are actually made?

  1. Perform A/B testing on multiple levels

AB testing

A/B testing should not be limited to major email marketing campaigns, or landing pages. Optimization through split testing or A/B testing covers all aspects of your users’ experience with your website. Dwelling time, sign-up rates – these are all affected by what is actually ‘in the box.’

Do you have to split test content, too? Definitely. By using WordPress plug-ins that switch the titles of blog posts to see which would resonate better with your audience, you are given the opportunity to constantly refine your method, so that eventually, you will know exactly what to do to communicate with your niche better.

Remember: digital marketing is 100% about communication – it just so happens that the communication happens on various levels, and digitally.

  1. Improve your CTAs

Call to action SEO

CTAs or calls to action are graphics and copy on your website that invite people to sign-up for a service/product, sign up for a mailing list, buy products/services, and so on. CTAs can appear anywhere on a website, but it would be best to have a dedicated space for it. These dedicated pages are collectively known as landing pages.

Let’s say that you have created the nicest looking Web page, with a nice color scheme and shiny new graphics. You’re diverting most of your traffic to this page, but you are seeing very few sign-ups, or sales.

Something is definitely wrong. If traffic is flowing to a page and no one is responding at all, the landing page is defective. You need to change the copy, the graphics, or the structure of the landing page to make it work better.

As was previously mentioned, it would be better if you can performing split testing or A/B testing on your landing pages, too.

A/B testing can be performed in a variety of ways, but to make sure that you are learning and soaking up every bit of insight with your A/B testing efforts, the adjustments should be small and incremental in the beginning, so you can take note of the elements and changes that are bringing about the most good for your website.

What elements can be subsumed under a split test?

  • – Headlines
  • – Parts of web copy
  • – Graphics
  • – Color scheme
  • – Size and placement of graphics
  • – Page layout
  • – Positioning of buttons and fields

Think of your landing pages as machines (and they are) that happened to have so man functions. Landing pages have to be catchy, they need to grab the user’s attention and hook them in. Users also have to be able to think that they’re getting an awesome deal when they comply with the CTA (call to action).

If all of this seems overwhelming break down your landing page to its component parts and just study the different parts. Eventually, you will be able to tell which elements might need improving – and you can check out your theories by doing A/B testing.

Even a simple change in the headline of a chunk of promotional copy can make all the difference – try it.

  1. Make – and try – different offers

 multiple online offers

There is absolutely nothing wrong with making multiple landing pages and offers on your website. As long as the offer is relevant to the content (which is why we create landing pages in the first place), you should be able to see results. Among the things that you can offer your traffic are:

– Basic CTA to purchase something direct from your website

– Subscription to regular updates (includes newsletters and exclusive offers)

– An offer to try a service or product for free

– Make special blog posts where eBooks and reports can be downloaded

There are many more variations and you can use simple offers to lead your traffic down your marketing funnel. Think about those offers long and hard and don’t be afraid to try new things on your website. Experimentation and fine-tuning are keys to your success.

6 Common Mistakes Made by Keynote Speakers

A lot is asked from keynote speakers. They are tasked to come up with a compelling message presenting the essence of the event they will be talking in. They are then required to present it in front of a large audience with the hopes that they will better understand the theme of the event and become motivated to process and accept the ideas to be presented. They must make speeches with which the audience can easily relate with. Finally, they must present their ideas under pressure, in an environment where many people will be observing every word they say and every movement they make.

In light of those facts, it should not be surprising that quite a lot of speakers have made errors in making and delivering their speeches. No one is perfect. Any keynote speaker can expect to make at least one error per speech. In order to avoid repeating the same mistakes, one should take note of any mistakes, even those from other speakers, and take steps to correct them.

Here are the most common mistakes and how to avoid them:

1)  Saying too much/saying too little

One should remember that the content of the speech is the most important aspect of any keynote address. As such, one should make sure that the speech contains just enough information to make the audience curious for more. There must be at least one clear idea present in the speech. It is better to focus on one idea and then place additional ideas which complement the main idea. This ensures that the speech has enough substance but is not crowded with irrelevant facts.

2)  Not creating an outline

The purpose of an outline is to provide a structure with which to base the speech. Neglecting the outline might result in a disorganized speech which lacks unity and strength. By creating an outline, a keynote speaker can ensure that ideas are clearly conveyed to the audience in the proper sequence and fashion.

3)  Not practicing enough

Creating the speech is not enough. One still has to consider the delivery of the speech. Besides, no matter how experienced someone is with public speaking, anyone can still benefit from some practice. Keynote speakers can practice their pronunciation, use of words, intonation, gestures, and more aspects of their speech. They can also spot weaknesses early and make steps to fix them. Furthermore, if speakers practice in front of groups of people, they can receive feedback which will help them improve.

4)  Making a boring speech

Even if a speech is packed with the right amount of information, it becomes useless if it is presented in an uninteresting manner. One of the tasks of a keynote speaker is to generate interest, and there is no way a speaker can do that with a boring speech. It is up to the speaker to figure out how to capture the attention of the audience. Many decide to use humor in their speech. Others use rich media, like music and images, to increase audience impact. Some even sing or dance.

5)  Distracting the audience from the speech

Adding variety to a keynote address is essential but should not be overdone. A keynote speaker must remember that it is the speech that really matters in the end. Everything that occurs onstage must contribute to the overall message of the speech. One should avoid mannerisms or other gestures which might be too distracting for the audience. One should also remember to reserve the fire breathing act for the circus, not the conference room.

6)  Showing weakness and hesitation

Finally, it is important to present one’s best version when onstage. A good keynote speaker is one who is confident and shows strength. People will be more willing to be persuaded by someone who radiates the right amount of confidence. There are many ways to increase someone’s confidence, such as power poses or self-encouragement.

Knowing what to avoid when it comes to making a keynote address is critical in minimizing mistakes and making an excellent speech. By analyzing mistakes, any speaker can excel onstage and move people into action.



Keynote speakers can practice their pronunciation, use of words, intonation, gestures, and more aspects of their speech. Visit our website for more details.

All about Golf Putters

Golfers agree that out of the clubs found inside their bags, putters are the most important. After all, putters often determine the outcome of a game, especially since putts count for almost as half of your score.

Putters are the clubs most often used. A bad putter can stress you out, while a good putter can always give you a good game.

Read on below to learn more about golf putters.

What are Golf Putters

Golf -PuttersThese are clubs with lofts of not more than 10 degrees. They’re mainly designed to help the golf ball roll along the green towards the hole. Their standard measure is 34” for men and 33” for women.

Best golf clubs have standard lengths that have to be strictly implemented – except for putters. There are golfers who have extremely long putters, and some even have putters that go beyond the 48” limit. Some putters are even called as “belly putters” as they reach the golfer’s belly.

The club is the sole golf club that can be used on the green. You use it to make short and slow strokes. The putters’ main purpose is simple: to get the ball into the hole.

You really can’t say that golf clubs are indispensible, and any club can be replaced if needed. A putter, on the other hand, is a very important club to have – virtually every golfer has a putter inside his bag.

Putter Identification

Here are ways on identifying golf putters and distinguishing between kinds:

Using one finger, balance your putter’s shaft. After setting the putter, look at it and check what position the putter’s head is in.

  • Is the putter face looking upward? That’s a mallet or a face-balanced putter.
  • Is the putter toe pointing downward to the ground? That’s a blade or a toe-balanced putter.
  • Can’t determine because it’s somewhere in between? That’s a heel-toe putter.

What Makes Putters Different

Golf putters are differentiated from clubs (i.e. woods & irons) by its club head – putters’ club heads usually have a flat, low-profile and a low-loft striking face. Aside from the face, putters usually have unique features such as non-circular grips, bent shafts and positional guides.

Putters have a loft – usually around 5° – 6° but not more than 10° – and that helps lift the golf ball from any indentations made.

There are different kinds of putters: short, long, belly, bent, center-hosel, mallet, heel-toe, and so on. A golf bag usually has one putter.

The putter you have must be capable of giving you every possible advantage there is, such as good glide, smooth stroke, bounce-less topspin and a sweet impact. Putters recently manufactured have grooves to promote roll rather than having skid off the impact. The grooves add to the rolling distance and lessen chances of bouncing.

Choosing the Perfect Putter

There are a lot of putters out there so it’s going to be hard to find the perfect one for you. Do your research first to make sure that you’ll have one that’s just right for you.

Golf Putters

Don’t let a putter’s price be a major factor in whether you’ll be buying it or not. Let other factors such as stroke, length, weight and balance help you out in making a proper decision. Choosing the perfect putter is among the most important things you’ll have to do as a golfer, so don’t be hasty.

There’s no specific rule to follow with regard to golf putters. At the end of the day, what’s important is if it helps you get more putts, and if the putter hits the sweet spots. Does it? If it does, then it’s the putter for you.

The Benefits Of Owning ID Lanyards

Lanyards are one of the most known items at present. You can see people wearing them around – in schools, in offices or businesses, and even in streets. Some people wear lanyards to show their support to their favorite sports teams or artists in the industry as these lanyards are printed with the team/names, logos and other symbols that signify the idolized person/group/act. However, the most common of the lanyards is the ID lanyard. It is just another kind of lanyard that specifically functions as an ID holder for the most part and an accessory or convenience for the other.

Following Are The Benefits Of Owning ID Lanyards:

ID lanyards serve as an easy identification of the wearer. With all that’s happening to the world, who knows when something bad might happen. Lanyards provide the convenience of knowing the person by simply looking at the information placed on the ID holder attached to the lanyard itself.

Many companies and schools benefit from them. It is found out that wearing lanyard, especially those that are worn together with IDs increased security among schools.Tubular lanyards With numerous people entering the school vicinity every day, it is not that easy to identify who are the ones authorized to enter the place, such as staff, teachers, utility and students, to those who are merely visitors or just plainly want to hang around the place with no special purposes. With new technologies that help identify bad people, such as CCTV cameras, it is not really enough to rely on these. ID lanyards are now printed with the school’s name and logo for further protection and to be hardly imitated by perpetrators.

As mentioned above, offices and businesses can also benefit from using lanyards.:

One of these is the safety and security that they offer – just like what they do with the students and staff in schools. With employees wearing lanyards, business workers look more professional and organized. Lanyards help them make an impression for themselves. These are made more personal to the business or company by making them customized.

Customization includes the name of the company, maybe the mission-vision written on it or simply their tagline – anything that would make an appeal to the seer. Communication is also one aspect where ID lanyards help. With so many staffs in a building, it is not impossible to not know all of the employees residing in there. And so with the help of these items, they are more easily known and talked to. You can call your co-worker’s name and feel more comfortable talking about a project because you feel more familiar rather just than talking anonymously to each other like strangers.Lanyards

Another aspect to be looked at is the convenience that lanyards bring. People are sometimes so forgetful of the things that are most important in daily life, such as the ID! Forgetting is one thing but misplacing it or losing it is another. ID lanyards are the most convenient solution to these. Having a lanyard is a way to not lose your ID card anywhere because it is bigger and you can always put it on your neck or chain it with your phone or something else that you always bring with you.

Prices of ID lanyards are very affordable and anyone can really afford them. In the case of schools and businesses, there are a lot of manufacturers who are willing to make lanyards for them at a reasonable amount of price for quality products they produce. If you are an individual, you can always find one that suits you and one that you like best. These lanyards come in many forms and designs and not to mention, offer a lot of benefits. So what are you waiting for? Grab one now.